The Future is Here...
Client: Toyota & Lexus Fleet Services
Project: The Future is Here
Involvement: Art Direction & Design
Impressing the press
The brief was to create a press presentation box containing an A5 leaflet, video card along with a set of keys to one of Toyota's Mirai demonstration cars. The presentation box was sent out as an invitation to key motoring journalists and industry influencers within the UK automotive fleet sector.
The campaign gained traction within the fleet market and has established Toyota as a first-in-class hydrogen pioneer within the automotive field.