Client: FIDO Alliance

 

Project: Brand Expression

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Involvement: Art Direction & Design

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Agency: © TYTO PR

Designing for the Future of Enterprise Authentication.

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The brief was to design a visually engaging eBook that could communicate complex ideas around enterprise security, passwordless authentication, and passkey adoption in a way that felt clear, accessible, and authoritative.

 

The aim was to transform detailed technical content into a publication that would inform business and technology leaders while remaining easy to navigate and visually compelling. The report explored the challenges of legacy password systems, the growing limitations of traditional MFA, and the opportunities presented by passkeys as a more secure and user-friendly alternative. The design needed to support a large volume of information, statistics, and expert insight without losing clarity, helping readers move through the content with ease.

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The challenge was to present highly technical subject matter in a format that felt cohesive, readable, and engaging for an enterprise audience. With multiple chapters, diagrams, key figures, and supporting data, the layout had to balance credibility and professionalism with a strong editorial flow.

From structured typography to a clean, modern grid, the design prioritised hierarchy, consistency, and readability across every page.

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The final outcome combined strong information design with a polished visual approach, helping turn a complex cybersecurity topic into an accessible and engaging reading experience.