Client: Octopus Energy

Project: Club Together

Agency: Perfect Storm

Club Together

The brief was to produce a campaign identity that would act as a wrapper for future campaign communications. The offering was cheaper energy bills to customers through organisations, clubs, and associations that had partnered with Octopus Energy. 

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Concept 1: The Union

Coming together as one working towards a mutually beneficial relationship. The following logo is a metaphor for ‘union’ which is symbolised by the power fist. The gradient colourway conveys transition to success and fruitfulness. The radical nature of the iconography is offset against a corporate font which creates a pivotal logo that speaks to small organisations and corporate giants.

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Concept 2: The Opportune Wheel

Coming together as one working towards a mutually beneficial

relationship. The following logo is a metaphor for ‘opportunity’

which is symbolised by the interlinking ‘c’ from the club. The colourway

projects a reassuring professional feel. The radical nature of the

iconography is offset against a corporate font which creates a pivotal

logo that speaks to small organisations and corporate giants.

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Concept 3: Rewards Sphere (chosen route)

Coming together as one working towards a mutually beneficial relationship. The following logo is a metaphor for ‘rewards’ which is symbolised by the half-circle ‘big brands’ connecting with the abstract shapes ‘organisations’. The colourway projects a professional and contemporary feel. The typography has a traditional feel – creating a brand that is progressive and approachable.

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