Client: Trend Micro

Project: Virtual World

Agency: Big Yellow

EDM Winback 2 Step Campaign

Emails were sent to existing cold customers with the primary objective of encouraging them to reconnect with Trend Micro by clicking through to an Incentivised microsite with a contact form. The whole campaign revolved around a virtual world concept where street art was used to depict hidden dangers within the technology sector.

Trend-Micro.jpg