Client: Zimmer Biomet

Project: Trojan Horse Branding

Agency: Perfect Storm

Trojan Horse 

Trojan Horse an internal initiative designed to educate the sales force, arming them with the tools necessary to be able to sell products and services to surgeons that primarily perform Total Knee Replacement operations. 

The brief was to design a brand wrapper that will give the PKR issue an identity, bringing it to life, making it easy to talk about.

Concept 1: Mission Excel

Striking and dynamic, this concept depicts change and opportunity through the use of contemporary typefaces, bold colour and aspirational imagery. The fusion of elements creates a sense of belonging to the campaign mission Trojan Horse.

Concept 2: Diverse Opportunities

Colourful, harmonious and contemporary this concept depicts diverse

opportunity through the use of bold typography, striking corporate colours and an abstract horse head graphic which depicts diverse opportunity. The fusion of elements creates a campaign for opportunity.

Concept 3: Go Beyond

Colourful, harmonious and contemporary this concept depicts diverse

opportunity through the use of bold typography, striking corporate colours and an abstract horse head graphic which depicts diverse opportunity. The fusion of elements creates a campaign for opportunity.