Project: Sitecore Cinema
Involvement: Art Direction & Design
Own the experience...
As a lead sponsor of The Festival of Marketing, Sitecore needed to monopolise on this opportunity with an impactful theme which fits within the framework of their existing brand. Sitecore Cinema was to be the wrapper which showcased and leveraged the narrative: 'Own the Experience'.
The outcome was an increase in traffic from previous years. The themed room allowed them to promote their technology and vision for the future of retail, establishing them as best in class.
Behind The Thinking. Initial Concepts
Below are the initial concepts presented to the client in response to the initial brief. Three creative routes were developed for consideration with the clear favourite, Sitecore Cinema being chosen for the design and deliverables phase.