Project: Celebrating 50 Years
Agency: Perfect Storm
Something To Sing About
The aim of this project was to showcase Uniroyal's heritage in the wet weather tyre market with a series of press adverts placed strategically in various publications.
Concept 1: Something to sing about
Millions of customers have celebrated our products over the
years because we bring cutting edge technology to the road to
ensure you arrive safely. Now that’s something to sing about...
Concept 2: Getting you there
Millions of journeys. Millions of destinations. Thousands upon
thousands of hours. From motorways, main roads, lanes and
tracks each route has its challenges. Uniroyal has been by
your side since 1969. We get you there. We’ve got you here.
Concept 3: Heavens above
When the heavens open put your faith in us. We’ve spent the
last 50 years pioneering the best-wet weather tyres on the
market. We’re the leaders in our field, and that’s our ambition
for the next 50 years.
Concept 4: Celebrating drizzle
We’ve always been there by your side. Your silent partner making
sure you’re sure-footed and safe on your journey’s. We celebrate the
drizzle, showers and squall, we celebrate 50 years of success.
Concept 5: Tried and tested
4,000,000,000,000 miles and counting. Our tyres have travelled to
Mars and back 100,00 times since 1969. I’m pretty sure that qualifies
us as the industries number one wet tyre specialist.