Redicover Freedom.
 

The brief was to modernise and unify the existing identity for ReCerf, positioning it as a cutting-edge, trustworthy choice in advanced orthopaedics. Starting with a brand workshop and stakeholder briefing, we mapped the competitive landscape and captured the core values that would guide the new look and feel.
 

From there, we developed a series of stylescapes exploring colour, typography and imagery, leading to a refined visual direction and full identity suite. The chosen design language was then rolled out across digital and print collateral — including website assets, brochures, event graphics and presentation templates — supported by clear brand guidelines.

The result is a confident, cohesive brand presence that reflects ReCerf’s innovation and clinical credibility, ensuring consistency across every channel and creating a scalable foundation for future growth.